1. More, pure factual credibility such as government medical/research studies and institutions, reports and statistics as well as the same from large medical institutions, medical research universities and hospitals, specific information regarding medications, pharmaceuticals and medical equipment and supplies from their manufacturers, etc. Also, we include scholarly, peer-reviewed articles and books and trade or professional articles or books as well as information gathered from independent public health organizations such as for specific issues such as asthma, heart, lung, intestinal, aging, neuroscience, pathogens, etc.
2. New, breaking news from leading news networks, medical journals and other publishers that are "known" for credibility and public awareness which our customers should look for credibility signals and references embedded within.
3. Consumer "graded by review" commentary from public social media that is online and which may or may not be factual but which may have information of interest to customers searching that find reporting in those publications to be informative though less credible.
